Formal Buisiness report Essay Example | Topics and Well Written Essays - 2000 words

Formal Buisiness embrace - canvas ExampleBMWs advertisement strategies have been effectively executed in the past and especially little(a) films with Clive Owen, a Hollywood star, has further leveraged the brand equity of BMW. However, one of recent BMWs advertisements which appeared in Canada features more or less inappropriate concept against a greater good. This advertisement features an intimate couple with a scenery of BMWs picture concealing the face of the woman. This whitethorn be offensive to some cultures living across Canada and cogency serve the purpose contrary to the companys objectives. For this advertisement, a focus group of about 20 to 30 people were given a survey questionnaire to gauge the receptiveness and effectiveness of the ad. A enlarge analysis of the advertisement is done in this report along with the results of the interrogation. This would help BMW to get a picture of the effect which this ad might have had on the target. I hope you will consider this report to be the base of any further decision which you would take for the betterment of BMW. Sincerely, (Insert Your Name) (Insert Your University) Table of Contents 1LIST OF FIGURES 4 2EXECUTIVE SUMMARY 5 3INTRODUCTION 6 4RESEARCH 7 4.1Research Method 7 4.2 oral sex-wise responses and their findings 8 4.2.1Questions 1 2 8 4.2.2Question 3 and 4 9 4.2.3Question 5 9 4.2.4Question 6 10 4.2.5Question 7 12 4.2.6Question 8 13 4.2.7Question 9 and 10 13 4.2.8Question 11 14 4.2.9Question 12 15 4.2.10Question 13 16 5CONCLUSION AND RECOMMENDATIONS 17 6APPENDIX 18 7BIBLIOGRAPHY 21 Particular Content Page No Exhibit 1 advert of BMW The ultimate attraction 6 encipher 1 chemical moveion of Question 1 of the stare Questionnaire 8 Figure 2 Response of Question 2 of the Survey Questionnaire 8 Figure 3 Response of Question 3 of the Survey Questionnaire 9 Figure 5 Response of Question 5 of the Survey Questionnaire 9 Figure 6 Response of Question 6 of the Survey Questionnaire 11 Figure 7 Re sponse of Question 7 of the Survey Questionnaire 12 Figure 8 Response of Question 8 of the Survey Questionnaire 13 Figure 9 Response of Question 9 of the Survey Questionnaire 13 Figure 10 Response of Question 10 of the Survey Questionnaire 14 Figure 11 Response of Question 11 of the Survey Questionnaire 14 Figure 12 Response of Question 12 of the Survey Questionnaire 15 Figure 13 Response of Question 13 of the Survey Questionnaire 16 1 LIST OF FIGURES 2 EXECUTIVE SUMMARY The objective of this report is to present a detailed analysis of an advertisement of BMW feature in the market of Canada. The advertisement contains strong and creative execution of an idea of a car BMW specifically, creation The Ultimate Attraction. The execution of the advertisement however, may be inappropriate for some audiences. Some may take offence whereas other s may feel discomfort and some might react positively towards the brand. These mixed feelings are scaled down through research in the form of a s urvey which was conducted online to gauge peoples perception and reaction to the advertisement. The report contains the analysis of the data which was extracted from the research and then, this data is interpreted into results of the ad campaign. 3 INTRODUCTION The brand of BMW revolves around the concept of intimacy which is have-to doe with in the ad. This goes against its corporate identity of a brand build on high performance and technology, as explained by Rosengarten, Philipp G, and Christoph B. Stu?rmer.

Teen pregnancy , planned parenthood ,and similar ideologies relevant Assignment

teenaged gestation , planned p benthood ,and similar ideologies relevant today - Assignment ExampleBeing micturate for something prepares you mentally and emotionally to look forward to, but in the case of it being un-planned, mostly abortion and giving up for adoption are the consequences which result from anger, guilt and denial (Immell 98).From 1970s to2002, teen pregnancy was the norm of the society. Early marriages, as a sign of self-esteem and prestige were practiced. just, advancement in direction and its availability to women, guide to a decrease in marriages and tolerates worldwide. At this point it must be considered that modernization from 2008 onwards and concept of marriages in the current century is considered to be a burden and hasty owe to sex being practiced commonly resulting in pregnancies but the contraceptive methods and popularity of options for adoption and abortion has led to a decline in the birth rate.Certain facts regarding worldwide teen pregnancy have evolved and exact attention in regard to its wide epidemic and resulting consequences to be understood clearly. The under developed and ontogeny countries are at a higher risk of adolescent pregnancies, with about every year birth of 16 million babies. Girls aged between fifteen and nineteen are the most targeted victims. If we talk in terms of statistics, approximately three million of them go on to put their babies for adoption or un-safe abortions. However it must be noticed that birth itself in this age is dangerous to health and can until now cause death. Teen pregnancy in fact is a leading cause of death for girls in ages 15-19. Premature, still births and infant deaths are 50% higher for babies born to teens than to adolescent mothers.Limited or sometimes un-available educational and employment prospects forces early marriages. Concept of children as workforce is still communal. Under-developed and developing poor countries are at a higher level of risk for promoting teen pregnancies as more than 14% of girls in such

Friendship Essay Example | Topics and Well Written Essays - 1000 words - 2

Friendship - Essay ExampleThis implies that in virtuous friendships, matchless must simply appreciate loving others rather than being loved, and always wish the best for others in that case, Aristotles view of virtuous friendship is that it can only be found among a a few(prenominal) people of high moral standing. It is evident that non many virtuous friendships exist in echt life since it is human nature for people to want things in exchange for friendship, which explains why most friendships do not last even a fortnight. In many cases, friendships arise and survive on the products of the birth rather than love implying people be friends as long as the benefits of the relationship last and as soon as there is nothing to gain from friends, friendship is dissolved as quickly as it emerged. In that respect, it is true to say that love only exists in virtuous friendships that are based on the selfless love for others.Human beings are incapable of unity because they often pursue fr iendship not for the love of others, but for their own selfish gains, particularly because they are generally political creatures by nature. In that case, human friendships are plain and easily dissolvable as soon as there are no gains to be made in them, this is because an individual who only seeks their own personal gains at the write off of their so-called friends is not worth of the title of friend. A friend should be capable of sacrificing themselves for the stake of others, and to always want what is in the best interest of others too, rather than merely pursuing their ends. Unfortunately, this is a highly ambitious ideal, which is rarely achievable in normal circumstances considering the fact that the world is full of plot individuals always preying on others for their own gains (Sivertsen, 2003). Aristotle acknowledges that indeed most relationships in life are based on love of utility and love of pleasure (Pangle 2002), and in that respect, most

Stabilization Wedges Game Assignment Example | Topics and Well Written Essays - 2000 words - 2

Stabilization Wedges Game - designation ExampleThe predicted impacts may also include the loss of the West Atlantic Ice expanse and the happening of the unbounded increase in the incidence of category-five hurricanes. The effect of injecting carbon dioxide and other gases into the earths nimbus results in changes in the climate. This takes place, through the effect of sunlight passed onto the earths atmosphere, which results to the warming of the planet as these gases hinder the transmission of the accumulated heat into outer space. This phenomenon is called the greenhouse effect, which results, most times, from the burning of fossil fuels which argon mainly composed of carbon and hydrogen. As a result, the consequence is the injection of more carbon dioxide into the atmosphere. As the situation is, the Earths atmosphere contains an approximate amount of 800 zillion tons of carbon in the form of Carbon dioxide. From the burning of fossil fuels, the carbon dioxide produced inj ects an extra 7 one thousand thousand tons of Carbon into the universe every class. The accumulated carbon dioxide is conductd from the universe through two main ways, these including that taken up by growing forests and that which is dissolved into the surface of the ocean. Unfortunately, these two channels are only, able to remove half the Carbon emitted into the atmosphere leaving the other half accumulating at an approximated rate of 4 billion tons every year. This, typically, means that the accumulated amount of carbon in the universe is increasing year after year (Socolow, Stephen & Jeffery 10).The injection of carbon dioxide into the atmosphere started at the onset of the industrial revolution. This can be proved from the figures indicating that before the onset of the industrial revolution, the atmosphere contained approximately, 600 billion tons of carbon, which are 200 billion tons less than the presently accumulated amount.

Assig 14 Essay Example | Topics and Well Written Essays - 250 words

Assig 14 - Essay ExampleIt runs deep deep down the corporate culture. Worth remarked, Culture comes from purpose. They mixed bagd their purpose from quality to growth and the behavior changed accordingly. In a sense, with that change in purpose, some trouble was inevitable.(Worth,2010) At the same beat, Toyota found itself struggling to inculcate newcomers in the companys ridiculous culture -- The Toyota Way. Kazuo Akatsuka, 55, saw the generational change first-hand and worried at the signs of change..(Layne et.al, 2010)b.2) Family ownership of the Toyoda family of the company. Ownership and Leadership stinkpot be considered as a deterrent factor for innovations in the company. If the owner and at the same time head or CEO is weak, then failures of the company could be reflective of a bad leadership. For example, Reuters article described, Toyota President Akio Toyoda was criticized for not acting quickly enough when the automakers safety issues first came to light early this year (Kim, C.R., 2010).Primarily, to address the quality sleepage in view of the total recall campaign, Toyota now commits to achieve correct customer complaints (Toyota, 2010) and its strategies are more inclined to be Incremental proficient innovation characterized by technological change that represents a continual refinement of some base technology. Now that they have discovered the motif of the problem, TMC vowed to stretch out their acidulateforce to do the refinements. (Layne,et.al.,2010) After years of sterling reliability and the final shock with the Total Recall Campaign, President A. Toyoda remarked, We need a renewed commitment to placing customers first and to reviewing all our work processes from the customers perspective, (Kim, 2010).The above question would be similar to Takeuchis question how does the company (TMC) cope up with the hazards of never-ending change and growth? The answer is they

The role of Human Resource Management Essay Example | Topics and Well Written Essays - 2500 words

The billet of Human Resource Management - Essay ExampleA case study near a large business participation shows the difficulty in evaluating this contribution being given the strategical wishing of legitimacy of the HRM and the absence of tested criteria of evaluation of its results. In this line, we will discuss the approach exposed by De Cieri and al. (2003) which deals with the problem of HRM in Australia, in term of strategy, people and instruction execution.The approach by the resources constitutes one(a) of the theoretical bases of the strategic human resources management (SHRM) which aims at developing the collective effectiveness of the employees in order to achieve the goals of the company (De Cieri et al. 2003 Truss and Gratton, 1994 Wright and McMahan, 1992). This approach seems relevant to clarify the bond which exists between the human capital, the practices in human resources and the performance of the firm (Delery and Shaw, 2001 McMahan and al, 1999). It supports th e renewed interest for the personal element as a source of durable competing gain while placing the immaterial resources with the row of the strategic credits, making it possible the company to acquire an utility with assess to its rivals (Boxall, 1996, 1999 Coff, 1997 Gratton, 1999 Kamoche, 1996 Truss, 2001).The perennially and the success of the company constitute the interest shared by all the agents of stakes in the company (Louarn and Wils, 2001). According to the approach by the resources, the organisational performance appears through the creation of a durable competing advantage founded on a human capital highly qualified and highly implied, regarding to a whole HR practices, and through the formulation and the placement of a dynamic HR strategy and futurology (Bamberger and Meshoulam, 2000 Hagan, 1996 Lado and Wilson, 1994 Snell and al, 2000), allowing to have experience and competences necessary to face the current and future challenges, and at the favourable time. Thu s, any choice judicious of the HR practices to be created and their coherence with the strategy of the company can confer a better performance (Delery and Doty, 1996 Kamoche, 1996). On this subject, numbers empirical studies tried to prove the bond between on the one hand systems the non easily imitable HR practices and on the other hand the organisational performance (Arthur, 1994 Becker and GeHRart, 1996 Delaney and Huselid, 1996 Gardner and Al, 2000 Huselid, 1995 MacDuffie, 1995). Some of these studies led to detect this bond, and sanction it in spite of some methodological limit and of recognized errors of measurement (Boudreau and Ramstad, 1999 Wright and al, 2001).Moreover, one will pick up through this article to discuss the approach of De Cieri and al. (2003) which deals with the problem of HRM of resources in Australia, in term of strategy, people and performance.If one refers to the wee-wees of De Cieri and al. (2003), it seems to be important to announce that the goal of the text is to give a clear and methodical vision of an intellectual, strategic and practical approach of the human stock management. It is significant to assign also that the work is based on a major academic study as well of theoretical as empirical point, through concrete example cases. Indeed, the work

Korean American Media Essay Example | Topics and Well Written Essays - 750 words

Korean American Media - Essay ExampleThat was the reaction that went viral when word spread ab divulge the making of K-Town in Los Angeles Korea town. Even the Korean American greybeards were afraid that this visualize would make them look bad.K Towns executive director producer, Mike Le, was amazed at how fast the rumor went before they produced anything. This excitement and media coverage illustrate the rush felt by the world feels, as if they were not expecting such a show to be released. This gave the output signal crew the much-needed morale to provide quality production, as they enjoyed media coverage before the shows release. Magazines uniform the New York Times, Los Angeles Times, and New York Post. Even SNL and Chelsea Lately covered the story of KTowns release (Yang, 2012). Soon, Hollywood withal got wind of this upcoming reality show, and two prestigious networks were battling over airing of the show. However, things did not work out from there on. This was until LOU Ds newly launched YouTube channel aired no holds barred online edition of KTown. The show was described as buzz worthy and high impact. From the cast and character development in K Town, it is evident that its production is aimed at challenging some of the existing stereotypes of Korean Americans. ... This leads to a series of vengeance, betrayal, and romance. This portrait contradicts the model minority stereotype. This is according to an article by Yang Jeff, Tough Times for Tiger Mom as Asian America Meets Jersey Shore that was posted in Speakeasy on July 17, 2012.K Town portrays Korean Americans as partygoers, with theimmense preference to the nightlife of Korea town. In this show, both men and women party together and the men are portrayed asflirtatious and fighters.This is wayward to the known stereotype that Korean Americans are conservatives and with good morals. They do not publically display essence like kissing, and they are faithful, sticking to one partner. Furthermo re, Korean American women have always been assumedconservative as impertinent to outgoing. Their women do not indulge in public drinking, let alone with men. However, K Towns Scarlet and Jowe both go out, and get seriously drunk after which Jowe starts flirting with other girls. another(prenominal) stereotype is that Koreans mind about their perception and image they portray to the world. Because of this, the show was met by some condemnation since the Korean community was afraid of negative depiction of their culture to the world (Wang, 2012). And indeed, the show portrayed the attitude of Korea nightlife that they are not comfortable with exposing to the world. As such, K Town was described as an Asian adjustment of Americas Jersey show. It should be noted that these criticisms do not imply that such occurrences do not happen in Korea. Far from it, they do happen but most Korean K Town critics object because of public exposure. This is according to another article titled The A ltered Reality of K