How to Prevent a Shark Attack

How to Prevent a Shark Attack Even though youre more likely to die from a lightning strike, alligator attack or on a bicycle than from a shark attack, sharks do sometimes bite humans. In this article, you can learn about the actual risk of a shark attack, and how to avoid one.​ The International Shark Attack File The International Shark Attack  File  was developed in the late 1950s to compile information on shark attacks. Sharks attacks may be provoked or unprovoked. According to the International Shark Attack File, provoked attacks are those that happen when a person initiates contact with a shark (e.g., bites occurring to a fisherman removing a shark from a hook, a bite to a diver that has touched a shark). Unprovoked attacks are those that occur in the sharks natural habitat when a human has not initiated contact. Some of these may be if the shark mistakes a human for prey. Over the years, records of unprovoked attacks have increased - in 2015, there were 98 unprovoked shark attacks (6 fatal), which is the highest on record. This doesnt mean sharks are attacking more often. It  is more a function of increased human population and activity in the water (visiting the beach, increase in participation in scuba, paddle boarding, surfing activities, etc.), and the ease of reporting shark bites. Given the large increase in human population and ocean use over the years, the rate of shark attacks is decreasing. The top 3 attacking shark species were the white, tiger and bull sharks. Where Do Shark Attacks Occur? Just because youre swimming in the ocean doesnt mean you may be attacked by a shark. In many areas, large sharks dont come close to shore. The regions with the highest percentage of shark attacks were Florida, Australia, South Africa, Brazil, Hawaii, and California. These are also regions where lots of people visit the beaches and participate in water activities. According to  The Shark Handbook, most shark bites occur to swimmers, followed by surfers and divers, but the majority of these bites are minor flesh wounds or abrasions. Ways to Prevent Shark Attacks There are many ways (most of them common-sense) that you can avoid a shark attack. Below is a list of what not to do if youll be swimming in waters where sharks might be present, and techniques for getting away alive if a shark attack really does happen. How to Avoid a Shark Attack: Dont swim alone.Dont swim during dark or twilight hours.Dont swim with shiny jewelry.Dont swim if you have an open wound.Dont swim too far offshore.Ladies: dont swim if youre menstruating.Dont splash excessively or make erratic movements.Keep pets out of the water.Dont swim in areas where there are sewage (for other obvious reasons!) or pinnipeds that are hauled-out. Both areas can attract sharks.Dont swim in areas being used by fishermen, as their bait could attract sharks.Dont push your luck - never harass a shark. Get out of the water if one is spotted and never attempt to grab or touch it. What to Do If Youre Attacked: Lets hope youve followed safety advice and successfully avoided an attack. But what do you do if you suspect a sharks in the area or you are being attacked? If you feel something brush against you, get out of the water. According to an article from National Geographic, many shark bite victims dont feel any pain. And sharks may strike more than once.If you are attacked, the number one rule  is do whatever it takes to get away. Possibilities include yelling underwater, blowing bubbles, and punching the sharks nose, eye or gills and then leaving the area before the shark strikes again. Protecting Sharks Although shark attacks are a horrific topic, in reality, many more sharks are killed by humans each year. Healthy shark populations are crucial to maintaining balance in the ocean, and sharks need our protection. References and Additional Information: Burgess, George H. 2011. ISAF Statistics on Attacking Species of Shark. (Online). FL Museum of Natural History. Accessed January 30, 2012.Burgess, George H. 2009. ISAF 2008 Worldwide Shark Attack Summary (Online). FL Museum of Natural History. Accessed February 5, 2010.Burgess, George H. 1998. Just for Kids: How to Avoid a Shark Attack Reprinted with permission from The Kids How to Do (Almost) Everything Guide, Monday Morning Books, Palo Alto, California. Accessed February 5, 2010.ISAF. 2009. International Shark Attack File. (Online). FL Museum of Natural History. Accessed February 5, 2010.Skomal, G. 2008. The Shark Handbook. Cider Mill Press Book Publishers: Kennebunkport, ME. 278pp.

buy custom Technology, Science, and Culture essay

buy custom Technology, Science, and Culture essay Technology is the usage of tools, techniques, or systems in a manner aimed at solving problems or serving some purposes. It is a science that involves analyzing, developing, and applying machines, devices, and techniques with the aim of enhancing productive and manufacturing processes. Technology is the method of employing technical knowhow and tools to achieve specific goals. For example, video editing which involves the application of technical ability in editing motion picture. This means technology is the elaborated understanding of something that when skillfully applied, a specific ambition is fulfilled. Technology is the machines and systems that aid in making a production process, or any other activity, efficient. Usually technology in this context defines a situation whereby these machines and systems are used as a unit. For example, a seismograph is technology because it is a machine that makes the process of measuring and detecting the direction, duration, and intensity of earthquakes proceed in an efficient manner. Technology is a cultural anthropology. In this context, its a definition of the ways of conducting cultural or societal affairs, or the method of organization. For example, democracy may be regarded as a social technology. Technology as a cultural anthropology means it is used for social purposes. Social technologies include hardware and software that accommodates social procedure in interpersonal communication, e.g. telegraphs, telephones, and postal systems. The impact of television on cultures Some technologies have had great impacts on cultures, e.g. television. Television has a great effect on the subconscious mind and their induction on people is easy and rapid. As an example, te most effective adverts are those broadcasted on television. Motion picture on television has weakened individuals ability to behave autonomously due to its strong influence reminiscence on cultures worldwide. This influence is as a result of the events that are broadcasted as well as those that are withheld a scenario that makes television broadcasting has an extensive social control on people. On morality, since television has connected societies into a global village, a specific cultures norms have been eroded and considered as backwardness. This has lead to people loosen ethical boundaries to accommodate modes of behavior that they see on television. Television has also diversified political opinions and enhanced consumer participation levels. They have been utilized to influence sentiments, beliefs, and judgments; and a notable example is when governments apply television broadcasts with the aim of wining the citizens support on important issues. It is widely believed that television influences the way people vote, and this belief has lead to televised political debates. Lastly, media moguls have become some of the most powerful unelected persons in the world. Rupert Murdoch is the best example in this case. The future of internet Information technology refers to data processing and distribution using computer systems and telecommunication channels. There has been rapid growth in the number of users in recent years due to its effectiveness and efficiency. The use of the internet is growing at a phenomenal rate, and it is part of technology that will have a lot of impact on the future of the world. With regard to this, scientists are enhancing its capacity to enable accommodation of increasedd traffic as more people embrace its use while the existing users increase the amount data they send. Technologies like the Dense Wave Division Multiplexing (DWDM) are being developed so as to reduce congestion on the internet because it allows per second data transfer across faster medium like optic fiber. Faster packet handling equipments have been developed to ensure its sustained growth in the use. It would be difficult to do without the internet because most other forms of technology rely on it in many ways. For example, television broadcasts on the internet have gained popularity just like the internet application in education and medicine has. The Telephone Many technological innovations have been inspired by social needs, for example, the telephone. Telephone was first introduced for societal use in 1876. This invention by Alexander Graham Bell made communication easier previously. The use of telephone left an indelible mark in the society, and its impacts are evident in business and war correspondences. The basic demand that necessitated research in this area was the need of people to establish contacts with relatives and friends overseas a situation which was difficult before. It has had some negative impacts too, like the sophistication of criminal activities. In spite of the fact that this innovation was to become an important part of our lives, most people had at first neglected its use taking it as a toy or a fake gadget. When its capabilities became clearer the skepticism ended, and people embraced it which lead to growth in its use. The telephone innovation has grown to fulfill the need of people to converse conveniently and cheaply, which was the main cause of the introduction of mobile phones. Buy custom Technology, Science, and Culture essay

Reasearch Paper Research Example | Topics and Well Written Essays - 1250 words

Reasearch - Research Paper Example Over the years, humans have become quite adept of getting the resources that they need to the places that they are required in the shortest amount of time possible. The process of spatial interaction also helps to explain why some areas of the world have a deficit in some areas of need, while others have a surplus. This can be seen in the case of most of West Africa not receive an equal distribution of food and vital resources to sustain its populace, while the countries of Western Europe seem to have more than enough (Anselin, 2008). If spatial interaction can be used to better examine how to more equally distribute these goods and services via a complex web of transportation networks, then the global population can perhaps become more balanced in terms of the ‘haves and have nots’. Spatial interaction is directly related to economic growth. The distribution of goods and services is predicated on the economic model of supply and demand. There continues to be a wide gulf in terms of relative wealth between the respective regions of the world. In fact, much research is currently focused on better understanding the regional disparities that exist between one country and the next, and much of this focus in on spatial interaction. In considering this issues, it is helpful to discuss the long-run economic growth model present by Solow. This particular model discusses the gap in spatial interaction by looking at the variables of educational capital, health capital, migration, and certain spillovers in knowledge (Anselin, 2008). Where these variables converge or diverge deterring how countries and regions differ in terms of their ability to provide the populace with a steady flow of the goods that are required to sustain a balanced and normal life. There are various external factors related to investment in infrastructure and logistics that affect the economic

Elements of Religious Traditions Essay Example | Topics and Well Written Essays - 750 words - 1

Elements of Religious Traditions - Essay Example For example in the case of Judaism there are two forms of Torah, one is verbal and the other one is written. The Torah that is available in written form has been recognized as Tanakh or even named as the Hebrew Bible. The oral form of Torah has even been found in written form in the shape of Talmud which is a written commentary. On the other hand several religions that are indigenous in nature have not created a written format of their oral teachings. Similarly there are certain religions who do not follow any form of written text or tradition and their religious traditions are found in oral form and have been transferred from one generation to another in that form. The complexity of the verbal traditions is much harder to interpret and understand. Religious Traditions Say The second major issues in the study of religious traditions are to identify what particular teachings or particular stories and texts of a particular religion are trying to teach their members. The issue in identi fying what a particular teaching is trying to convey to its members is whether the teaching is a standard doctrine or a particular teaching is just a myth and have been handed down from one religion to another in verbal manner. What are religious teaching is trying to convey to its followers has certain functions. ... In certain teachings, this has been stated in quite an explicit manner. For example: in the case of religion of Shinto that is practiced in Japan, the birth of Islands in Japan are explained as a divine couple in which Izanagi and Izanami stirred up the floor of the ocean with the assistance of the trident of heaven and the drippings that were an outcome of this activity are recognized as the Islands of Japan (Ashkenazi, 2003, p.173). Their religion further states that the people living in Japan are the descendents of these beings that are semi-divine in nature. Religious Traditions Does The issue of what a particular religious teaching does for its members depends on the themes. One of the themes that religious traditions focus upon is the rituals and behaviors that an individual has to carry out throughout his/her life. These traditions teach their followers about the behaviors they are expected to exhibit as child, adult and as they become seniors. Religious teachings help individ uals throughout different transitions. For example: the vision quest that is a part of the people of Lakota is a story of how Lakota lived as a boy and then as an adult and these teachings inform its members that this is the right way of living their lives and this way will help them experience prosperity. Another major issue related to religious traditions is how these teachings operate to provide its followers with the complete access to what is considered as sacred. For example: In Christianity, winter marks the birth of their God and Christians celebrate this season in shape of Christmas. Religious Traditions Organizes The last issue that a religious tradition sorts to solve is how a particular religion is involved in the process of organizing its leadership. These

Enterprise Architecture as Strategy Essay Example for Free

Enterprise Architecture as Strategy Essay Technology is shifting at a faster rate resulting in development of new methods that assist in completion of certain technological demand. This has given birth to different enterprise architecture frameworks that fulfill the requirements of day-to-day activities. Architecture is a framework of guidelines, principles, models, standards and strategies that directs, construction and development of business process, design and information and resources through enterprise. Hence, enterprise architecture is a blueprint, which defines the structure and operation of a given organization (Fowler Rice 2003). Thus, a foundation in which an organization can determine how to achieve current and future aims. There are many types of EA frameworks with specified capabilities. Some of these frameworks include ToGAF, Zachman, FEAF, DoDAF and EAP. The aim of this paper is to analyze ToGAF, and analyze how it compares with other EA frameworks. The Open Group Architecture Framework (TOGAF) is an enterprise architecture framework, which approaches the development of enterprise information architecture through design, planning, governance and implementation. This EA framework employs four pillars to achieve its goals: Application, Business, Technology and Data. Before the architect plans for current and future aims of the organization, they are provided with foundation architectures that form the basis that they will use for the new development. The four pillars play a crucial role in ensuring that the process is successful. Business architecture allows the definition of governance, business strategy, the organization and any other important processes of the given organization. Applications architecture allows the provision of the blueprint for the specific application to enable the interaction, deployment and create relationships between the important business processes of a given organization. Data architecture describes the structure of the given organization and defines physical and logical data assets that are in the given organization. Technical architecture defines the software, hardware and network infrastructure that is in place and the required technical resources to accomplish the mission in question. The original aim of the TOGAF was to design and develop technology architecture for a given business entity. However, the framework has evolved becoming a methodology that is used to analyze overall business architecture. This resulted into splitting of the enterprise methodology into two parts: Architecture Development Method (ADM) and Enterprise continuum. The ADM ensures that the enterprise architecture meets the requirements of the organization in terms of business needs and information technology needs. Its ability to be tailored ensures that organizational needs are factored in each of the different execution steps of the architecture planning process. The process is usually cyclic and iterative because the entire process is split into phases. The ADM supports nine phases; the first is the preliminary and the second to the ninth ranges from Phase A to Phase H. Each phase requirements are checked and ensured that it fulfills its basic needs. For example, Phase C combines Application and Data architecture and phase B and C ensure that the clarity of the information architecture is achieved (Lankhorst 2005). For the ADM to be successful, Enterprise Continuum comes handy. Generally, the Enterprise Continuum can be seen as a ‘virtual repository’ of all the assets of the architecture that is in an organization. These assets may include architectural patterns, architectural models, architecture descriptions and other important artifacts. Enterprise Continuum brings together Solutions and Architecture Continuum. The Architecture Continuum structures the re-usable architecture assets, which brings together representations, rules, relationships of information systems that are available to the enterprise. The Solutions Continuum defines the blocks that are used by the Architecture Continuum. This then allows the architectural building models and blocks that assists building the architecture design and eliminates ambiguity during analysis and implementation of the process. Usually there is a relationship between the different EA frameworks in terms of how it operates and ways that enables it to accomplish its duties. Zachman Framework and TOGAF ADM part share some common features. ADM mapping in relation to the Zachman Framework supports a correlation. The Zachman Framework has a well established and comprehensive taxonomy that supports various models, viewpoints and other important artifacts, which an enterprise may consider developing as a phase of the EA (White 2007). The Zachman Framework covers the 30 cells, but the TOGAF does not cover all the cells. However, it is possible for the TOGAF to develop viewpoints to accomplish aspects of Zachman Framework. Nevertheless, there are some viewpoints that are supported by TOGAF, which are not included in the Zachman Framework. For example, the missing viewpoints include manageability and security. The purpose of the architecture is to define viewpoints, an aspect that is supported by the TOGAF ADM but lacks in Zachman Framework. Zachman Framework vertical axis provides a source of potential viewpoints while the horizontal may provide generic taxonomy concerns. Thus, the Zachman Framework does not have means for processes for conformant views or developing viewpoints. Hence, it does not employ a perspective that is shown by TOGAF’s ADM. FEAF structure resembles with TOGAF because it is portioned into Data, Business, Technology and Applications Architectures. Thus, it contains guidance that is analogous to TOGAF architecture and its architectural viewpoints and perspectives. However, the rows that are in the FEAF matrix do not directly map to TOGAF structure. However, the mapping of ADM to Zachman Framework has some correlation between TOGAF and FEAF. Hence, the columns that are in the FEAF matrix correspond to the three architecture domains that are supported by TOGAF; the fourth TOGAF domain covers business architecture that lacks in the FEAF structure. Enterprise Architecture Planning (EAP) is a framework that brings together Applications, Information and Technology Architectures in fulfilling the requirements of architecture. Thus, it shares many concepts with TOGAF because the aim of EAP is to form blueprints for architectures to solve business problems. Moreover, EAP supports the nine phases that are supported by the TOGAF (White 2007). The first three phases in the EAP (Business Architecture) maps to the Phase B of TOGAF ADM. Baseline Description, which is the step 4 in EAP maps to Phases C and D of TOGAF ADM. These are some of the basic features that both frameworks share. However, EAP does not support taxonomy of various views and viewpoints when compared to the TOGAF architecture. Department of Defense Architecture Framework (DoDAF) defines the architecture systems into consistent and complementary views. It defines a structure and mechanisms that help in understanding, visualizing and assimilating the complexities and broad scope of a given architecture design through tabular, graphic and textual means. Thus, it shares minimal aspect with TOGAF. In fact, TOGAF focus on the methodology of architecture in terms of â€Å"how to† without bringing into consideration architecture description constructs. This perspective is different when it comes to the DODAF architecture. DoDAF main functionality focus on the architecture through a given set of views without any specified methodology, a perspective that is different from TOGAF, which has a specific methodology (Bernus Fox 2005). ADM guides the way that TOGAF operates, an aspect that is less exhibited in the DoDAF. This is because the purpose of architecture determines description of use and supports a well tailored process to fulfill the requirements of the EA (McGovern Ambler 2003). DODAF requires that all information, analysis and products to build should be put forefront before building the architecture. However, TOGAF specify certain requirements that should be in place and grouped into the four pillars. DoDAF supports three â€Å"views† System, Operational and Technical while the TOGAF support four views. However, â€Å"views† in DoDAF differs from the view that is seen in the TOGAF. Deliverables and artifacts that are defined in the DoDAF have no corresponding parts in the TOGAF ADM. This is because DoDAF goes deeper in determining details of the specific architecture. Thus, DoDAF are at the system design level rather than in TOGAF, which is in the architecture level. Nevertheless, the level of detail can be included in the ADM especially at Phase B, C and D of the TOGAF. Enterprise Architecture plays an important role in ensuring that the business strategy and the requirements of a certain process are achieved. TOGAF approach is useful in achieving a business-oriented process through a well defined methodology. TOGAF have common features and minor differences with other EA such as the Zachman, FEAF, DoDAF and EAP. The view and viewpoint that is incorporated by the TOGAF ensures that the requirements of the organization are achieved. Thus, TOGAF plays an important role, which is envisaged by other Enterprise Architecture Framework. It fulfills the requirements that it is assigned, however, fulfills it different from the other EA frameworks. References Bernus, P. Fox, M. (2005). Knowledge Sharing in the Integrated Enterprise: Interoperability Strategies for the Enterprise Architect. London: Birkhauser. The book addresses Enterprise Architectures and Enterprise Integration in a way that makes it easy to utilize Enterprise Models and other Modeling Tools. It brings together the different models and forms of a framework into fulfilling a requirement. Thus, it develops interchange models between the given modeling tools, maintain its interdependencies and knowledge on the re-use of enterprise models. The authors also provide means towards the achievement of the ISO9001:2000. The book brings into consideration Design of Information Infrastructure Systems for Manufacturing (DIISM’04) and International Conference on Enterprise Integration and Modeling Technology (ICEIMT’04). Fowler, M. Rice, D. (2003). Patterns of Enterprise Application Architecture. New York: Addison-Wesley Publishers. The book provides proven solutions to the problems that are experienced by information system developers. The book utilizes code example in terms of C+ and Java. The book turns the problems that are associated with enterprise applications developers into a new strategy that eliminates these problems and ensures that the developers are in an environment that they can easily embrace. The authors’ helps professionals to understand complex issues associated with architecture. The book shows that architecture is crucial in completion of application development and multi-user environment. In addition, the book provides patterns and context in EA that enables the reader to have proper means to make the right decisions. Lankhorst, M. (2005). Enterprise Architecture at Work: Modeling, Communication, and Analysis. New York: Springer. The authors bring clearly the complexities that are associated with architectural domains. It brings into consideration description of the enterprise architecture and fulfillment into an organization in terms of processes, structure, systems, applications and techniques. The book brings into consideration description of components and unambiguous specification to allow for a logical modeling language. They utilize their skills in ensuring that the architects have concrete skills that fulfill the architectural practice. It also gives means that allows communication between stakeholders that are involved in these architectures. The authors also provide means to assess both qualitative impact and quantitative aspects of the given architectures. Modeling language that is utilized has been used in real-life cases. McGovern, J. Ambler, S. (2003). A practical Guide to Enterprise Architecture. New York: Prentice Hall PTR. The authors of the book have hands-on experience in solving real-world problems for major corporations. The book contains guidelines that assist the architects to make sense of the systems, data, services, software, methodologies, and product lines. The book also provides explanation of the theory and its application to the real world business needs. Perks, C. Beveridge, T. (2003). Guide to Enterprise IT Architecture. New York: Springer Publishers. The book brings into consideration different Enterprise Architecture frameworks. The authors’ clearly explains development of a modeling concept through various technical architecture, e-business and gap analysis. Moreover, the book brings into consideration operating systems and software engineering principles. Moreover, the book relates EA with service instances, distributed computing, application software and enterprise application integration. Ross, J. Weill, P. (2006). Enterprise Architecture as Strategy: Creating a Foundation for Business Execution. Chicago: Harvard Business Press. The aim of EA is to define the requirements of an organization in terms of job roles, standardized tasks, infrastructure, system and data. Moreover, the book also gives guidelines in the way that organizations will compete in a digitalized world providing managers with means to make decisions and realize visions that they had planned. Thus, the book explains EA vital role in fulfilling the execution of a given business strategy. The book provides thoughtful case examples, clear frameworks, and a proven and effective way of achieving EA. Scheer, A. Kruppke, H. (2006). Agility by ARIS Business Process Management. New York: Springer Publishers. The authors’ brings into consideration the benefits that are associated with utilizing of varies EA frameworks. It brings into consideration the various differences that are seen in each EA framework. Moreover, the authors explores the benefits that will result if a given framework is utilized in a given business strategy. Thus, the book is business oriented with EA playing an important role. Schekkerman, J. (2003). How to Survive in the Jungle of Enterprise Architecture Frameworks, 2nd Ed. New York: Trafford Publishers. This book defines the role that is played by enterprise Architecture Frameworks bringing clearly the main difference between the common Enterprise Architecture Frameworks. This book provides the right procedures and means that can allow selection of the right Enterprise Architecture Framework. The book further gives the history and overview of various Enterprise Architecture Frameworks and the capabilities that the specified Enterprise Architecture. Some common features of EA that the book explores are principles, purpose, scope, structure, and compliance and guidance to ensure that the right EA is chosen. Wagter, R. Steenbergen, M. (2005). Dynamic Enterprise Architecture: How to Make it work. New York: John Wiley and Sons Publications. The authors of the book present a way towards EA that enables organizations to achieve the objectives of their business. The book focuses on governance of the IT organization, advice and strategies provide tangible tools that assist in the achievement of the goals of the organization. If all the directives are followed the organization will achieve its goals at a faster speed. White, J. (2007). Managing Information in the Public Sector. New York: M. E. Sharpe. The book covers the basis of information technology, political and managerial issues that revolve the EA. This book is specifically written for the public and it covers all problems that are related to IT and the public.

Free Essay: Analysis of Sonnet 64 :: Sonnet essays

Analysis of Sonnet 64 When I have seen by Time's fell hand defac'd The rich proud cost of outworn buried age; When sometime lofty towers I see down raz'd, And brass eternal slave to mortal rage; When I have seen the hungry ocean gain Advantage on the kingdom of the shore, And the firm soil win of the watery main, Increasing store with loss and loss with store: When I have seen such interchange of state, Or state itself confounded to decay, Ruin hath tought me thus to ruminate- That Time will come and take my love away. This thought is as a death, which cannot choose But weep to have that which it fears to lose. As A. Kent Hieatt did a great job in citing certain similarities in Sonnets to Spencer's Ruines of Rome: by Bellay, I was surprised enough not to dfind any parallels on sonnet 64 to that of Ruines of Rome. This sonnet delivers, moreso, the theme of Rome succumbing to time rather than textual correlations. I will provide a quatrain by quatrain explicaton that cites certain allusions to Spencer's text. In the first quatrain, time has destroyed Rome, the "buried age," having lived too long ("outworn") as a prosperous civilization. The "lofty towers" being "raz'd" echoes Rome being "Heapt hils on hils, to scale the starrie sky"; the first "hils" in Spencer refers to the Roman civilization and the physical buildings, whereas the latter "hils" refers to the mountains on which Rome was built. Thus, being "raz'd" are all of the monuments of Rome that are subject to mutability. Ambiguity in the second quatrain allows for two readings following the Roman theme. First, the "hungry ocean" is the sea itself which gains on Rome, "the kingdom of the shore," but if the ocean is rising against Rome, it is incongruous to say that the "firm soil" defeats the "watery main." A more appropriate alternate reading still refers to Rome as "the kingdom of the shore," but the "hungry ocean" refers to other civilizations that have tried to conquer Rome yet failed. 5-7: 'When I have seen usurping nations hostily advance towards Rome, and then steadfast Rome defeat the opposing navy,'. This latter reading more supports line 8, in which Rome 'increases [its] wealth through the gains of (Rome's) conquests [thus, "with loss"], and yet at the same time increases [its] loss "with store," (that is, time's store [of time])'.

Unit Three – Marketing P3

Marketing Research Market research indicates decisions made by a business, in this case Tesco, by helping the decision makers understand undercurrents of its market. This process involves research done on customers, competitors and the overall marketing environment. For example, when Tesco is promoting a product, they need to know the likes and dislikes of their targeted consumers in order to target the correct market successfully. They would also be required to research about their competitors, to find out if by any chance they offered a product that was similar, and how they would differentiate their product from it.Also, as an overall, they would be required to research the environment of the market, as well as the size of their target market, in order to decide how they are going to offer the product to the consumers. Example: sold in store, online, or both. Primary and Secondary Research There are two types of research: †¢Primary Research †¢Secondary Research Informati on for these types of research can be done internally – within the organization, or externally, from another organization or source of information outside the organization, in this case Tesco.When information or data is gathered for a certain purpose and has not been gathered before is known is primary research. Internal primary research data source could consist of: †¢The business’s sales figures of products †¢A central database holding customer data External primary research data source could consist of: †¢Various questionnaires and surveys †¢A variety of focus groups and interviews †¢Observation techniques When data or information that has been collected before, either internally or externally, is used for research is known as secondary research. Another name for secondary research is ‘desk research’.Internal secondary research data source could consist of: †¢Sales and regional reports †¢Market research gathered in the past External secondary research data source could consist of: †¢Websites and trade journals †¢Newspapers and books †¢Public reports †¢Census data †¢Industry reports For business like Tesco that operate in many different fields, secondary research is more cost-effective, before they decide to conduct primary research. This allows Tesco to have a better understanding of the market, as well as recognize any major obstacles before conducting expensive research.Secondary research also allows them to make assumptions based on similar products and therefore, once primary research is conducted, it can be used against the assumptions to evaluate and compare. This will help indicate how much primary research they are required to do and therefore they don’t end up doing too much that is not required. However, Tesco is required to take the limitation of secondary research into consideration: †¢The information may be outdated †¢The information may be b iased in order to promote particular causes †¢The methods used to collect the research may be unreliable.Qualitative and Quantitative Research Research methods can be qualitative, quantitive or can include both methods. Well-planned market research consists of both methods in order to result with a good combination of information revealing different things about the same market. Qualitative research is one-sided and normally unrestricted. It normally is gathered through interviews with customers or focus groups and therefore result in a wide range of research based on personal experiences and feelings.A qualitative question allows the individual go give a broad answer and not based against options. Qualitative research can be used to: †¢Find the perceptions of customers about an organization or brand. †¢Discover how changes in price and other factors affect customers and spending decisions. †¢Explore customer preference, interests and other factors. Quantitative research involves numbers and figures that can be examined mathematically or graphically. This may consist of sales figures, market values, etc. , as well as responses from customers on questionnaires.This is only categorized as quantitative research if the responses from the customers a chosen from series of answers provided on the questionnaire. The difference between quantitative and qualitative research: QuantitativeQualitative ObjectiveSubjective Tests theoryDevelops theory Concise and narrowComplex and broad Measurable Interpretive Basic analysis: NumbersBasic analysis: words and ideas Logical and reasonableDialectic Establishes relationshipsDescribes meaning Experimental settingNatural setting Uses of marketing researchThe information collected for market research prevents businesses like Tesco making wrong business decisions. If the product designer for Tesco progresses a new product without market research, then the business is not moving forward on reliable sources and the refore are unaware if customers are interested in the product or not. This indicates, effective market research improves the chances of success and reduces the risks. Tesco’s can also measure progress effectively over time. This can be done by, carrying out market research, to found out the awareness of the product before managing national advertising campaigns.Once they have conducted the research, they can put their national advertising campaigns into action and again conduct research and compare the two. Therefore, this indicates, market research can be used to measure progress as well as the effects of marketing activities. Limitations of market research – costs, effectiveness and validity of data collected Weather market research is done at a small or large scale, any time is required to be performed accurately and appropriately otherwise it gives irrelevant results.All market research conducted has the chances of being wrong no matter how well controlled and plan ned. There are various reasons why market research may not provide accurate or good results but a usual problem is deciding whether the research conducted really measures what it claims to be measuring. Marketers for Tesco are required to decide how reliable the information they have obtained is. Also they need to take into consideration, if the research contained had different respondents or different set of data points, would the results be similar.Validity refers to whether the research conducted is what it intended to be. Validity involves dependability, which means, a valid measure must be reliable. But, reliability doesn’t have to link to validity, a reliable measure is not required to be valid. The difference between reliability and validity: †¢Reliability guesses the point to which an tool processes the same way each time it is used in under the same conditions with the same subjects. †¢Validity involves the point of accuracy of your measurement.For organiza tions like Tesco’s, validity is considered more important than reliability because if a process does not precisely measure what it is supposed to, there is no use of it and therefore it being reliable is useless. Costs are also an essential consideration for Tesco when carrying out market research, as they are required to take into consideration if they money spent is worth the research undertaken and its potential benefits to the product, as well as the organization. A lot of time, effort and money can be spent on market research and in the end the solution discovered might not be worth implementing.